Brand Strategist · Intelligence Guide · Consumer & Cultural Analyst
Ed Kishinevsky
Chicago, IL
edkishinevsky.com
ed@edkishinevsky.com
305.788.1540
28+
Years experience
60%
US consumers reached
9
Categories
3
Languages
Core expertise
Brand Strategy
Consumer Insights
Multicultural Marketing
Qualitative Research
Omnichannel Strategy
Ethnography
Digital Anthropology
AI / GenAI GTM
Creative Briefing
New Business
Team Leadership
Audience depth
Everyday American
US Hispanic
African American
Immigrant / Expat
AAPI
Regional
Selected results
Pradaxa · Grey
+50% brand awareness
'Protect What Matters' platform. FY2011: 10% above sales goal, 500K patients.
Humana · Rapp
+17% Medicare enrollment
Q3 2010 YOY. +50% site traffic. 'Start with Relationships' strategy.
US Army · fluent360
125K accessions FY22
Multicultural Gen Z strategy. Over-index on Hispanic & AA/Black enlistments.
Wyoming Tourism
+20% visitor growth
3-year integrated campaign. Denver Ad Club Award Winner.
Career timeline
2024–2025
Recruit Holdings / Indeed
Contract Brand Strategy Director
GenAI GTM
Positioning
Tech
2021–2024
fluent360 / TeamDDB / Omnicom
Planning Director
US Army
Nissan
Multicultural
2015–2021
Hustleboard Strategy & Insights
Strategy & Insight Director (Freelance)
CPG
Health
Retail
Tech
2014–2015
Carat USA
Director, Strategy
MasterCard
Home Depot
Staples
2013–2014
UniWorld Group
Director, Digital Strategy
Ford
Lincoln
AA Market
2011–2012
Grey New York
Sr. Strategic Planner
Pradaxa
Healthcare
2007–2011
Rapp New York
Associate Director, Communications Planning
Humana
Gardasil
Singulair
2005–2007
West London Garcia / Bravo Group / Y&R
Director of Research & Strategy / Planner
Captain Morgan
Nokia
2002–2005
The Insight Works
Moderator / Producer
Lexus
Toyota
Ethnography
1998–2001
Barnhart / CMI
Account Manager
Wyoming Tourism
Denver Broncos
1996–1998
Darcy Communications
Public Relations Counselor
Telecom
PR
Categories
Technology / AI
Automotive
Health / Rx
CPG
Public Sector
Retail
Financial Services
Travel / Tourism
B2B
Research methods
Ethnography / IDIs
Digital anthropology
Focus groups / shop-alongs
Segmentation / brand tracking
Secondary: MRI, Mintel, YouGov
Languages
English
Native
Russian
Fluent
Spanish
Proficient
Education
Syracuse University
BS Broadcast Journalism · BS History
1995
Miami Ad School
Bootcamp for Account Planners
2002
Upright Citizens Brigade
Improv Coursework & Performance
2008–2011
Beliefs
Communications is power.
I listen to understand. I observe to feel and think.
AI is a developing technology with opportunity to increase productivity through greater access to insight and ideas.
Community
NYC Public Schools Mentorship (2007–2012)
Denver Public Schools Care Programs (2016–2017)
International mission work